Step into the story
What is Immersive Theatre?
Immersive theatre blurs the line between audience and performer, transforming passive spectators into active participants. Unlike traditional theatre, where the story unfolds on a stage, immersive experiences invite audiences into the world of the narrative, allowing them to explore, interact, and influence the outcome.
There is a spectrum of immersion—from light-touch engagement, where audiences observe but feel surrounded by the story’s world, to fully participatory experiences, where attendees become characters within the narrative. Each project I design considers this range, tailoring the level of interaction to suit the story, the space, and the audience.
We create tailored, immersive experiences that engage audiences through storytelling, world-building, and interactive design. Whether large-scale productions or intimate gatherings, our work transforms spaces, sparks imagination, and brings people into the heart of a story.
Commissioned Work
Immersive Theatre – Site-specific and interactive productions where audiences step inside the story.
Site-Specific Audio Plays – Stories designed for real-world locations, guiding participants through an auditory adventure.
Escape Room Boxed Sets – Narrative-driven, at-home experiences combining puzzles, storytelling, and tangible interaction.
Bespoke Small-Scale Events
Custom-designed intimate immersive experiences, from themed gatherings to interactive performances.
Brand Activation
Engaging, story-driven brand experiences that transform audiences into participants and co-creators.
Team Building
Innovative, immersive team experiences that foster collaboration, problem-solving, and shared storytelling.
Consulting
Helping organizations integrate immersive elements into their projects—whether it’s theatre, experiential marketing, gamification, or audience engagement strategies.
👉 Interested in crafting an immersive experience? Let’s build something unforgettable together.
Leading Feed The Unicorn, Jessica Fernandes is an immersive creator, producer, and creative director with over 20 years of experience in visual effects, animation, video games, and immersive experiences. Her career has spanned top-tier studios, Academy Award-winning films, AAA games, and groundbreaking theatrical productions.
With over 100 film credits, she has contributed to some of the industry's biggest franchises, including James Cameron’s Avatar, Marvel films, Transformers, Pirates of the Caribbean, Aliens, and Dune. In gaming, she’s worked on major titles like FIFA and Assassin’s Creed, where she led Assassin’s Creed Initiates, a cutting-edge transmedia project uniting the franchise’s games, films, comics, and lore into an interactive experience.
Beyond screen-based storytelling, she co-produced Vancouver’s largest immersive theatre production, Deep Into Darkness, which received three Jessie Award nominations. She has also developed bespoke immersive experiences, blending theatre, interactive storytelling, and technology.
Jessica’s expertise extends into mentorship, writing, and community-building. She has led global creative teams across disciplines—working with writers, artists, designers, engineers, and performers to craft compelling narratives. She’s mentored emerging talent through the Sony Talent League by THU and contributed to diversity and inclusion initiatives, including scriptwriting, hosting and narrative editing for New Voices, a Netflix-supported diversity film initiative.
With a background in theatre, dance, circus arts, and voice acting, Jessica brings a deep understanding of performance and audience engagement to every project. Her training spans institutions like RADA (London), Actor’s Studio (Montreal), and TheatreSports Vancouver, alongside extensive experience in improvisation and movement.
Having lived and worked in Montreal, Vancouver, London, Singapore, and Wellington, and now based in Lisbon, she draws from a global perspective to create immersive, emotionally resonant experiences.